Prayagh Nutri Products


  • From saving hearts to spreading sweetness

    From saving lives, to sweetening it, let’s talk about candies and Vinod Lalwani, ED, Prayagh Nutri Products. His mission, he says, is to sweeten up the world and remove bitterness. And children love Vinod Lalwani’s mission. Naturally. As his company Prayagh Nutri Products makes eclairs, toffee, chocolate, candy and lollipop. These products priced around a rupee each are sold under the brand names of Cintu and Lavian. This smart pricing and range of products numbering over 200 are children’s delight. Result, this Hyderabad-based company has emerged as the fastest growing regional brand by selling over 15 billion pieces of confectionery through five lakh retail outlets across the country. And this has enabled the 18-year old company to notch a turnover of 350 crore rupees in FY17.

    The sweet success has made Lalwani not only go in for rapid expansion but also enter the bakery business arena. Looks like Lalwani in very much keeping with his mission is walking the talk.

    Watch it on www.moneycontrol.com