All Time Plastics


  • Beating the odds with focus and innovation

    Honestly speaking, it's an impressive story that brings to fore the power of staying focussed. Some five decades ago, the late Punamchand Shah started a small trading outfit with a modest investment of 7000 rupees. Today, that investment has bloomed into 200 crore rupees manufacturing company called All Time Plastics that produces a range of plastic-based home ware, kitchenware, bath ware, tableware and children’s products.

    And if that is not enough, All Time Plastics’ wide range of products which adorns Indian homes also finds their way into foreign homes in 42 countries.That global reach has been possible because of the unflinching quality and timely innovation by the founder’s three sons -- Kailesh, Bhupesh and Nilesh.

    Today, the company rolls out 180 million plastic based space solutions annually from its three manufacturing facilities located in Daman & Silvassa, a union territory bordering Gujarat and Maharashtra. The operations are marked by Shah brothers’ obsession for quality, focus on cost, AND installation of the state-of-the art machineries. Result: All Time Plastics products has 50% more shelf life than its competitors, claims Shah Brothers. Also, the products come with an assurance of heat resistance and food grade making them safe for any time use. It is these qualities that have endeared the company to global brands like Walmart, TESCO and IKEA. These three major players contribute to 75% of the company’s turnover.

    Watch it on www.moneycontrol.com