CNBC-TV 18 is India’s No.1 business medium and the undisputed leader in business news. CNBC-TV18 has been an integral part of the Indian economic story, spearheading and mirroring these enterprising times.
The channel’s benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. India’s most able business audience consumes CNBC-TV18 for their information & investing needs. This audience is highly diversified at one level comprising of key groups such as business leaders, professionals, retail investors, brokers and traders, intermediaries, self employed professionals, High Net Worth individuals, students and even homemakers but shares a distinct commonality in terms of their spirit of enterprise.CNBC-TV18 reaches over 10 million Indians every week.
Since 1999, the year brand CNBC-TV18 was launched in India, a lot of progress has been made across the national economic landscape. Whether it’s the rise of the Indian middle class or Indian multinationals, the telecom revolution or the explosion in personal finance, the potential of Indian retail or inroads into rural markets, the flood of capital flows or the cushion of domestic demand, proactive policy making or strong resilient institutions, India’s achievements in the last 15 years have been breathtaking. This has further cemented India’s growing reputation as the global growth engine and leader of the world economy. While fundamental problems still persist in the economy, from archaic regulatory imbalances to infrastructure bottlenecks, from bureaucratic muddles to governance issues, from economic disparities to remnants of myopic xenophobia, the growth has been exemplary. These 15 years epitomize this paradigm shift in the fortunes of the Indian economy. CNBC-TV18 has led from the front in being both a facilitator & mirror of this momentous change in the country.
CNBC-TV18 has maintained a dominant position in market share, despite the emergence of competition in recent years.